1912 ‘REO’ plates were mounted to a Ransom E. Olds car on what was the first trans-Canada automobile crossing. The trip followed the “All-Red Route”, which was entirely contained within Canada’s borders.
From 1912 to 1920 Ontario’s plates were made of flat metal and didn’t feature any embossed characters. Instead, the plate numbers, year and provincial crest were silk-screened onto the plates. From 1912 to 1916 they were made by MacDonald Manufacturing Co. and had a wire rim on the backside to increase rigidity. In 1917, the province wanted a heavier gauge metal plate so it switched suppliers to A.J. Stough of St. Thomas for two years, then for 1919 and 1920 to St. Thomas Metal Signs.
Unlike passenger plates, dealer plates had a unique plate number sequence in order to differentiate them from regular plates. As a hold over from the way dealer plates were issued from 1903 to 1911, dealers in 1912 were able to choose a letter-based plate combination of their liking. These were often initials of the car company, a sole proprietor or dealership. In 1913 the province switched the numbering pattern to an “M” prefix followed by a sequential number. With registrations skyrocketing the province likely found the previous system too onerous and administrative. The “M” prefix was chosen to represent a dual meaning – “Merchant” and “Manufacturer”.
Numbering started at M1 and no more than four digits were required as dealer registrations were very low compared to regular passenger plates. In any given year, no more than approximately 2,700 pairs were made annually (ie: M1 to M2700) as evidenced by the 1918 survivors.
1912 Plates Known: 0
1912 ‘WWK’ dealer plate. The origins of the initials are not known at this time.
At this time, no 1912 dealer plates are known to have survived. Both the ‘REO’ and ‘WWK’ plates pictured above are the only archival evidence found to date. Additionally, a list of permits registration book has not yet been found for 1912, therefore the origins of the ‘WWK’ plate are unknown.
1913 Plates Known: 0
1913 dealer plate M235. Premier J. P. Whitney takes delivery of his automobile, 1913
Similar to above, no 1913 dealer plates have been found thus far. Until very recently it was unknown what year the “M” prefix began as no photo evidence or plate had surfaced. The photo above was found in 2019 and now demonstrates that the ‘M’ series started in 1913. The 1913 List of Permits Book shows that M235 was registered to Wolseley Tool & Motor Car Co. 81 Avenue Rd., Toronto (Wolseley had a block of numbers from M233 to M237).
1914 Plates Known: 4
Year
Plate Number
Ownership
Details
Picture
1914
M516
Dave Steckley Collection
Image courtesy of Dave Steckley
1914
M516
Krystian Kozinski Collection
Image courtesy of Facebook
1914
M657
Eric Vettoretti Collection
Likely registered to an Overland Motors dealership in Listowel, Ontario.
1914
M657
Jon Upton Collection
Likely registered to an Overland Motors dealership in Listowel, Ontario.
1914 dealer plate M241. Gentlemen on the left (in truck) is Horace Harpham, owner of Harpham Bros. (truck and tire dealer) and importer of Commercial trucks. Toronto, 1914.
1915 Plates Known: 3
Year
Plate Number
Ownership
Details
Picture
1915
M480
Unknown Private Collection
Pictured, page 32 Ontario License Plates – A Century of History by (Sallmen)
Image courtesy of Shackleton Auctions. Sold in 2017 for $400.
1916
M1551
Patterson Family Collection
Pictured, page 32 Ontario License Plates – A Century of History by (Sallmen)
1916
M1678
Eric Vettoretti Collection
1916
M2002
Scott Craig Collection
1917 Plates Known: 3
Year
Plate Number
Ownership
Details
Picture
1917
M725
Joe Sallmen Collection
Image courtesy of Joe Sallmen
1917
M817
Unknown Private Collection
Pictured, page 32 Ontario License Plates – A Century of History by (Sallmen)
1917
M994
Dave Steckley Collection
Image courtesy of Dave Steckley
1917 dealer plate M1471 on a Chevrolet, location unknown.
1918 Plates Known: 13
Beginning in 1918 the word “DEALER” was added to the top of the plates. As a result, the plate numbers were much shorter to accommodate the heading.
Year
Plate Number
Ownership
Details
Picture
1918
M190
Eric Taylor Collection
Image courtesy of Eric Taylor. Also pictured, page 32 Ontario License Plates – A Century of History by (Sallmen).
1918
M190
Dave Steckley Collection
Image courtesy of Dave Steckley
1918
M775
Tim Brilz Collection
Image courtesy of Tim Brilz
1918
M775
Unknown Private Collection
Image courtesy of Worthpoint. Sold on ebay May, 2018.
1918
M1654
Unknown Private Collection
Image courtesy of Live Auctioneers. Sold at Miller & Miller June 2017.
1918
M1905
Wayne Brown Collection
Image courtesy of Wayne Brown. Plate was issued to John W. Brown (Wayne's grandfather's garage and car sales business in St. Marys, ON).
1918
M2310
For sale on HiBid (Shackleton Auctions) May 2021.
Image courtesy of HiBid
1918
M2374
Eric Vettoretti Collection
1918
M2374
For sale at Picker's End flea market in Barrie, March 2020
Image courtesy of Kijiji.
1918
M2687
Shayne Hart Collection
Image courtesy of Shayne Hart
1918
M2689
Unknown Private Collection
Image courtesy of Worthpoint. Sold on ebay July, 2013.
1918
M2704
Terry Ellsworth Collection
Image courtesy of Thomas Zimmermann
1918
M2885
Jon Upton Collection
1918 dealer plate M185, McLaughlin Automobile
1919 Plates Known: 3
Year
Plate Number
Ownership
Details
Picture
1919
M303
Dave Steckley Collection
Image courtesy of Dave Steckley
1919
M774
Bill Collins Collection
Image courtesy of ebay.
1919
M920
Eric Vettoretti Collection
1920 Plates Known: 5
Year
Plate Number
Original Registration
Ownership
Details
Picture
1920
M281
No Record
Eric Vettoretti Collection
1920
M1053
No Record
Mike Butters Collection
Image courtesy of Mike Butters
1920
M1077
No Record
Unknown Private Collection
Pictured, page 32 Ontario License Plates – A Century of History by (Sallmen).
1920
M1150
Harold Hills Garage & Dealership, 53/55 Elizabeth Street, Barrie, Ont
Jon Upton Collection
Sold by Harold Hills grandson, May 2024.
1920
M1150
Harold Hills Garage & Dealership, 53/55 Elizabeth Street, Barrie, Ont
Dave Steckley Collection
Sold by Harold Hills grandson, May 2024.
1920 dealer plate M516. New truck delivered, University of Toronto, 1920.Harold Hills Garage & Dealership in 1929, Barrie, Ontario. 53/55 Elizabeth Street is now 53/55 Dunlop Street West. Building was razed in 2022.